References

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• 1987Dimensions of Consumer Expertise4,373 cited
• 1973Free Competition and the Optimal Amount of Fraud3,943 cited
• 1996Services Marketing: Integrating Customer Focus Across the Firm3,049 cited
• 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
• 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
• 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
• 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
• 1987External Search Effort: An Investigation Across Several Product Categories1,302 cited
• 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
• 1989Managing What Consumers Learn from Experience1,115 cited
• 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
• 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
• 1981Familiarity and Its Impact on Consumer Decision Biases and Heuristics961 cited
• 1984