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Modelling In-Store Consumer Behaviour Using Machine Learning and Digital Signage Audience Measurement Data
7 references·1 citing·39 second hop
Modelling In-Store Consumer Behaviour Using Machine Learning and Digital Signage Audience Measurement Data (2014)Modelling In-Store Consumer Behaviour Usi…Ubiquitous Advertising: The Killer Application for the 21st Century (2010)Ubiquitous Advertising: The K…Shoppers' Experiences of Digital Signage-a Cross-National Qualitative Study (2010)Shoppers' Experiences of Digi…Entertainment in retailing: The influences of advanced technologies (2010)Entertainment in retailing: T…The Third Wave of Marketing Intelligence (2009)The Third Wave of Marketing I…Behavioral Effects of Digital Signage (2009)Behavioral Effects of Digital…Retailing in the 21st century : current and future trends (2006)Retailing in the 21st century…Consumer decision processes : marketing and advertising implications (1966)Consumer decision processes :…Design Principles for Co-Creating Digital Customer Experience in High Street Retail (2018)Design Principles for Co-Crea…Sales Promotion: Concepts, Methods and Strategies (1990)Store atmosphere and purchasing behavior (1994)Why we buy: the science of shopping (2001)Adaptation strategies to increase advertisement effectiveness in digital media (2014)Identifying the Drivers of Shopper Attention, Engagement, and Purchase (2014)The impact of rack layout on visual experience in a retail store (2017)An approach to environmental psychology (1974)Atmospheric Effects on Shopping Behavior (2000)Qualitative Data Analysis (2008)How do consumers process digital display ads in-store? The effect of location, content, and goal relevance (2020)Identifying and examining the role of pop-up store design: A mixed-methods study (2023)Out-of-home advertising: a bibliometric review (2023)Inferring High-Level Behavior from Low-Level Sensors (2003)An architecture for privacy-sensitive ubiquitous computing (2004)Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study (2005)Avoiding the Ghetto through hope and fear: an analysis of immanent technology using ideal types (2013)You are where you go, the commodification of daily life through ‘location’ (2017)The role of dark pattern stimuli and personality in online impulse shopping: An application of S‐O‐R theory (2023)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Consumer e-shopping acceptance: Antecedents in a technology acceptance model (2008)Customer Experience Management in Retailing: Understanding the Buying Process (2009)Fashion retailing – past, present and future (2014)Perceived usefulness of innovative technology in retailing: Consumers׳ and retailers׳ point of view (2014)To immerse or not? Experimenting with two virtual retail environments (2017)Managing the co-creation of value (2007)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Positioning and Presenting Design Science Research for Maximum Impact1 (2013)A Tale of Two Cities: How High Streets Can Prevail in the Digital Age (2018)Do connected town-centre shopping journeys improve town-centre patronage? (2021)Towards rebuilding the highstreet: Learning from customers’ town centre shopping journeys (2021)Lost-sales inventory systems with a service level criterion (2012)Retail city: the relationship between place attractiveness and accessibility to shops (2017)Retail store formats, competition and shopper behavior: A Systematic review (2022)Structure of vacation destination choice sets (1992)Extended discrete choice models : integrated framework, flexible error structures, and latent variables (2001)Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior (2002)Vision (im)possible? The effects of in-store signage on customers’ visual attention (2014)An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising (2017)The role of technology in an omnichannel physical store (2018)
this work references cited by second hop

References

  • 1966Consumer decision processes : marketing and advertising implications308 cited
  • 2010Entertainment in retailing: The influences of advanced technologies173 cited
  • 2009Behavioral Effects of Digital Signage113 cited
  • 2006Retailing in the 21st century : current and future trends87 cited
  • 2010Ubiquitous Advertising: The Killer Application for the 21st Century75 cited
  • 2009The Third Wave of Marketing Intelligence41 cited
  • 2010Shoppers' Experiences of Digital Signage-a Cross-National Qualitative Study40 cited

Cited by

  • 2018Design Principles for Co-Creating Digital Customer Experience in High Street Retail16 cited

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