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Inhibitions and implications associated with celebrity participation in social marketing programs focusing on HIV prevention: an exploratory research
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Inhibitions and implications associated with celebrity participation in social marketing programs focusing on HIV prevention: an exploratory research (2010)Inhibitions and implications associated w…An Introduction to Qualitative Research (2023)An Introduction to Qualitativ…The Effectiveness of Mass Communication to Change Public Behavior (2008)The Effectiveness of Mass Com…Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…The equity effect of product endorsement by celebrities (2007)The equity effect of product …The Life Trajectory of Social Marketing (2003)The Life Trajectory of Social…Considerations of Community (2002)Considerations of CommunitySelecting Celebrity Endorsers: The Practitioner’s Perspective (2001)Selecting Celebrity Endorsers…Qualitative Marketing Research (2001)Qualitative Marketing ResearchThe Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Endorsers in Advertising: The Case of Negative Celebrity Information (1998)Endorsers in Advertising: The…Profits for nonprofits: find a corporate partner. (1996)Profits for nonprofits: find …The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…Media Celebrities and Public Health: Responses to 'Magic' Johnson's HIV Disclosure and Its Impact on AIDS Risk and High-Risk Behaviors (1995)Media Celebrities and Public …Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…The Long Interview (1988)The Long InterviewSocial Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)On the Evaluation of Structural Equation Models (1988)Building Strong Brands (1995)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Factors predicting the effectiveness of celebrity endorsement advertisements (2004)Meta-Analytic Procedures for Social Research (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)Methods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Identifying Opinion Leaders to Promote Behavior Change (2007)More than meets the eye: The functional components underlying influencer marketing (2020)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The effect of supply chain glitches on shareholder wealth (2003)The COVID-19 Outbreak and Affected Countries Stock Markets Response (2020)Qualitative Content Analysis (2008)How to plan and perform a qualitative study using content analysis (2016)One size fits all? What counts as quality practice in (reflexive) thematic analysis? (2020)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)City branding and the Olympic effect: A case study of Beijing (2009)Introducing Dyadic Interviews as a Method for Collecting Qualitative Data (2013)Brand communication through digital influencers: Leveraging blogger engagement (2014)Handbook of Interview Research (2001)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The qualitative research interview (2006)
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References

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222 cited
  • 2003The Life Trajectory of Social Marketing189 cited
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