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Consumer Expectations of the Information Content in Advertising
16 references·1 citing·38 second hop
Consumer Expectations of the Information Content in Advertising (1996)Consumer Expectations of the Information …The great American blow-up: puffery in advertising and selling (1997)The great American blow-up: p…Mass Media Research: An Introduction (1991)Mass Media Research: An Intro…Information Content in Television Advertising: A Replication and Extension (1991)Information Content in Televi…A Situational View of Information Content in TV Advertising in the U. S. and U. K. (1989)A Situational View of Informa…A Content Analysis of Chinese Magazine Advertisements (1988)A Content Analysis of Chinese…1987 AMA educators' proceedings (1987)1987 AMA educators' proceedin…The Nine Nations of North America and the Value Basis of Geographic Segmentation (1986)The Nine Nations of North Ame…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…The Information Content of Comparative Magazine Advertisements (1983)The Information Content of Co…The Advertising Controversy: Evidence on the Economic Effects of Advertising (1981)The Advertising Controversy: …Information Content IN U.S. and Australian Television Advertising (1980)Information Content IN U.S. a…Current issues and research in advertising (1978)Current issues and research i…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Advertising in America: The Consumer View (1969)Advertising in America: The C…A Coefficient of Agreement for Nominal Scales (1960)A Coefficient of Agreement fo…The multidimensional nature and brand impact of user-generated ad parodies in social media (2011)The multidimensional nature a…The Impact of Television Advertising: Learning Without Involvement (1965)A Generic Concept of Marketing (1972)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Consumer behavior and marketing action (1981)Advertising, propaganda, and value change in economic development (1990)Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992 (1994)Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism (2003)Advances in Consumer Research (2025)Principles of Marketing (1972)A Means-End Chain Model Based on Consumer Categorization Processes (1982)In search of excellence: Lessons from America's best- run companies (1983)The importance of cross-cultural expectations in the measurement of service quality perceptions in the hotel industry (1997)International Market Segmentation Based on Consumer–Product Relations (1999)International market segmentation: issues and perspectives (2002)Property, power, and public choice (1978)The Association Model of the Advertising Communication Process (1982)Persuasive Puffery (2014)Uses and Gratifications Theory in the 21st Century (2000)An Integrated Approach to Communication Theory and Research (2014)Social media engagement behaviour: a uses and gratifications perspective (2015)Survey of Internet users' attitudes toward Internet advertising (1999)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)The Measurement of Observer Agreement for Categorical Data (1977)Schedule for Affective Disorders and Schizophrenia for School-Age Children-Present and Lifetime Version (K-SADS-PL): Initial Reliability and Validity Data (1997)Interrater reliability: the kappa statistic (2012)The effect of experimental presentation of thin media images on body satisfaction: A meta‐analytic review (2001)Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations. (2005)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
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References

  • 1960A Coefficient of Agreement for Nominal Scales42,335 cited
  • 1991Mass Media Research: An Introduction2,595 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1978Current issues and research in advertising940 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1969Advertising in America: The Consumer View300 cited
  • 1986The Nine Nations of North America and the Value Basis of Geographic Segmentation203 cited
  • 1997The great American blow-up: puffery in advertising and selling130 cited
  • 1988A Content Analysis of Chinese Magazine Advertisements118 cited
  • 1989A Situational View of Information Content in TV Advertising in the U. S. and U. K.101 cited
  • 1980Information Content IN U.S. and Australian Television Advertising89 cited
  • 1983The Information Content of Comparative Magazine Advertisements84 cited
  • 19871987 AMA educators' proceedings76 cited
  • 1991Information Content in Television Advertising: A Replication and Extension75 cited
  • 1981

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The Advertising Controversy: Evidence on the Economic Effects of Advertising
71 cited

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  • 2011The multidimensional nature and brand impact of user-generated ad parodies in social media116 cited