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Turning Good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors’ Brand Image
16 references·2 citing·42 second hop
Turning Good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors’ Brand Image (2013)Turning Good Ideas into Bad News: The Eff…Achieving Marketing Objectives through Social Sponsorships (2006)Achieving Marketing Objective…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…Understanding sponsorship effects (2001)Understanding sponsorship eff…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Endorsers in Advertising: The Case of Negative Celebrity Information (1998)Endorsers in Advertising: The…Characteristics of memory associations: A consumer-based brand equity perspective (1996)Characteristics of memory ass…A comparative analysis of four scales of consumer involvement (1995)A comparative analysis of fou…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Learning How to Learn (1984)Learning How to LearnCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …The processes of causal attribution. (1973)The processes of causal attri…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…The psychology of interpersonal relations. (1958)The psychology of interperson…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plu…Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors: Insights From Two Prototypical Communities (2018)Social-Media-Based Antibrand …Parent brands’ influence on co-brand’s perception: a model-based approach (2018)Parent brands’ influence on c…A Theory of Social Comparison Processes (1954)The Psychology of Interpersonal Relations. (1958)Cognitive, social, and physiological determinants of emotional state. (1962)Self-serving biases in the attribution of causality: Fact or fiction? (1975)The “false consensus effect”: An egocentric bias in social perception and attribution processes (1977)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)On the Evaluation of Structural Equation Models (1988)Dimensions of Brand Personality (1997)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)EXPERIMENTAL PSYCHOLOGY (1940)Working Memory (1974)A scaling method for priorities in hierarchical structures (1977)The theory of planned behavior (1991)Dual coding theory and education (1991)Designing a Qualitative Study (2009)The ICAP Framework: Linking Cognitive Engagement to Active Learning Outcomes (2014)The Framing of Decisions and the Psychology of Choice (1981)Advances in prospect theory: Cumulative representation of uncertainty (1992)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)From Intentions to Actions: A Theory of Planned Behavior (1985)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1958The psychology of interpersonal relations.13,448 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1984Learning How to Learn5,192 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1973The processes of causal attribution.4,031 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
  • 2006Achieving Marketing Objectives through Social Sponsorships799 cited
  • 1995A comparative analysis of four scales of consumer involvement646 cited
  • 1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited
  • 1996Characteristics of memory associations: A consumer-based brand equity perspective

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612 cited
  • 2001Understanding sponsorship effects561 cited
  • Cited by

    • 2018Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors: Insights From Two Prototypical Communities14 cited
    • 2018Parent brands’ influence on co-brand’s perception: a model-based approach11 cited