References

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• 2004Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause2,019 cited
• 2004Corporate Social Responsibility and Marketing: An Integrative Framework1,872 cited
• 2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,512 cited
• 2001The boundaries of strategic corporate social responsibility1,344 cited
• 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
• 2002Building Brand Equity through Corporate Societal Marketing944 cited
• 2000Charitable programs and the retailer: do they mix?809 cited
• 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited
• 1980Business and society : corporate strategy, public policy, ethics479 cited
• 2006“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility436 cited
• 2006The company‐cause‐customer fit decision in cause‐related marketing386 cited
• 2006Stakeholder Multiplicity: Toward an Understanding of the Interactions between Stakeholders