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Shut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising
16 references·3 citing·41 second hop
Shut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising (2008)Shut-up I Don't Care: Understanding the R…Principles and practice of structural equation modeling, 2nd ed. (2005)Principles and practice of st…The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)The Effects of Progressive Le…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Structural Equation Modeling: Concepts, Issues, and Applications (1997)Structural Equation Modeling:…Customer delight: Foundations, findings, and managerial insight (1997)Customer delight: Foundations…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Measuring the Involvement Construct (1985)Measuring the Involvement Con…Personal involvement as a determinant of argument-based persuasion. (1981)Personal involvement as a det…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Intraclass Reliability Estima…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…Online branding: Development of hotel branding through interactivity theory (2016)Online branding: Development …Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets (2013)Tweet this, not that: A compa…Consumer responses to service situations: Tests for main and interaction effects (2012)Consumer responses to service…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1954A Theory of Social Comparison Processes20,836 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 2005Principles and practice of structural equation modeling, 2nd ed.6,095 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1997Structural Equation Modeling: Concepts, Issues, and Applications4,061 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1981Personal involvement as a determinant of argument-based persuasion.1,933 cited
  • 1974Intraclass Reliability Estimates: Testing Structural Assumptions1,657 cited
  • 1997Customer delight: Foundations, findings, and managerial insight

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1,649 cited
  • 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
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    • 2016Online branding: Development of hotel branding through interactivity theory119 cited
    • 2013Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets115 cited
    • 2012Consumer responses to service situations: Tests for main and interaction effects21 cited