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Cited by

• 2011The challenges of Islamic branding: navigating emotions and halal503 cited
• 2016The role of brand elements in destination branding185 cited
• 2010Future research directions in tourism marketing153 cited
• 2014Fashion retailing – past, present and future136 cited
• 2013The corporate brand identity matrix135 cited
• 2014The Effectiveness of Recruitment Advertisements and Recruitment Websites: Indirect and Interactive Effects on Applicant Attraction134 cited
• 2021Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign88 cited
• 2013Sport team loyalty: integrating relationship marketing and a hierarchy of effects84 cited
• 2023Strategic Brand Management84 cited
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• 2012Brand Elements Lead to Brand Equity: Differentiate or Die74 cited
• 2016Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system68 cited
• 2016The brand core and its management over time67 cited
• 2012