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Werbung als Verhaltensvorbild für Mitarbeiter
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References

  • 1954A Theory of Social Comparison Processes20,836 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1987Self-discrepancy: A theory relating self and affect.7,208 cited
  • 1994Organizational Images and Member Identification4,912 cited
  • 2001Social Cognitive Theory of Mass Communication3,774 cited
  • 1991KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION.2,929 cited
  • 1981Downward comparison principles in social psychology.2,704 cited
  • 1995TRUST: THE CONNECTING LINK BETWEEN ORGANIZATIONAL THEORY AND PHILOSOPHICAL ETHICS2,310 cited
  • 1988Toward a Self-Evaluation Maintenance Model of Social Behavior1,873 cited
  • 2009Media Effects1,668 cited
  • 1997Superstars and me: Predicting the impact of role models on the self.1,587 cited
  • 1989Social comparison activity under threat: Downward evaluation and upward contacts.1,296 cited
  • 1991Social Comparison and the Idealized Images of Advertising961 cited
  • 1986Self-discrepancies and emotional vulnerability: How magnitude, accessibility, and type of discrepancy influence affect.706 cited
  • 2013Perspectives on Cognitive Dissonance645 cited

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  • 1963Communicator credibility and communication discrepancy as determinants of opinion change.360 cited
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