SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Offensive Marketing: Or, How to Make Your Competitors Followers
0 references·9 citing·34 second hop
Offensive Marketing: Or, How to Make Your Competitors Followers (1972)Offensive Marketing: Or, How to Make Your…Efectividad de la orientación emprendedora: el papel del capital social y las capacidades (2013)Efectividad de la orientación…Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru (2010)Kontrola skuteczności marketi…Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in ‘society's doghouse’ (2009)Conceptualising and measuring…Benchmarking Your Marketing Process (1999)Benchmarking Your Marketing P…Using metaphors in new brand design (1997)Using metaphors in new brand …Marketing and the war machine (1997)Marketing and the war machineThe conduct of marketing audits: A critical review and commentary (1996)The conduct of marketing audi…Marketing audits and auditing: Diagnosis through intervention (1996)Marketing audits and auditing…Marketing and the Small Firm (1987)Marketing and the Small FirmFamily resemblances: Studies in the internal structure of categories (1975)The Knowledge-Creating Company (1998)Exploring metaphor as an alternative marketing language (2008)The Effects of Brand Metaphors as Design Innovation: A Test of Congruency Hypotheses (2013)Product Brand Loyalty and Purchase Decision (2020)Advances in Consumer Research (2025)From sales obsession to marketing effectiveness (1977)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Strategic Benchmarking: How to Rate Your Company's Performance against the World's Best (1993)Marketing Management: Analysis, Planning and Control (1973)Importance-Performance Analysis (1977)A renewed approach to services marketing effectiveness (2011)Antecedents and consequences of marketing audits: Empirical evidence from Taiwanese firms (2015)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Scale Development : Theory and Applications (1991)Evolving to a New Dominant Logic for Marketing (2003)Marketing Managers' Perceptions of Value Cocreation (2012)A resource‐based view of the firm (1984)Social Capital in the Creation of Human Capital (1988)Social Capital in the Creation of Human Capital (2000)The effects of organizational learning and entrepreneurial orientation on the corporate performance of Argentinean, Mexican, and Ecuadorian MSMEs (2023)Discipline and Punish: The Birth of the Prison. (1978)Metaphors We Live By (2003)Theory of games and economic behavior (2019)Strategy as practice (1996)SWOT analysis: It's time for a product recall (1997)Benchmarking performance indices: pitfalls and solutions (2003)Measurement benchmarks or “real” benchmarking? (2008)Relationships between Innovation Capabilities, Business Performance, Marketing Performance and Financial Performance: A Literature Review (2013)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Firm resources and sustained competitive advantage (2004)The influence of culture and size upon inter‐firm marketing cooperation (2007)Tourism entrepreneurship and regional development: example from New Zealand (2009)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 1997Using metaphors in new brand design37 cited
  • 1999Benchmarking Your Marketing Process31 cited
  • 1987Marketing and the Small Firm24 cited
  • 1996The conduct of marketing audits: A critical review and commentary19 cited
  • 1997Marketing and the war machine19 cited
  • 2013Efectividad de la orientación emprendedora: el papel del capital social y las capacidades17 cited
  • 2010Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru13 cited
  • 1996Marketing audits and auditing: Diagnosis through intervention12 cited
  • 2009Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in ‘society's doghouse’11 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work