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Customer Relationship Management Practices: The Impact on Organizational Performance in SMEs of Food Manufacturing Industry
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Customer Relationship Management Practices: The Impact on Organizational Performance in SMEs of Food Manufacturing Industry (2014)Customer Relationship Management Practice…The Practice of Management (2012)The Practice of ManagementWhy Do Customer Relationship Management Applications Affect Customer Satisfaction? (2005)Why Do Customer Relationship …The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005)The Role of Relational Inform…Understanding customer relationship management (CRM) (2003)Understanding customer relati…E-Business 2.0: Roadmap for Success (2000)E-Business 2.0: Roadmap for S…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…Customer-led and market-oriented: let’s not confuse the two (1998)Customer-led and market-orien…Market orientation and innovation (1996)Market orientation and innova…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS. (1993)CONDUCTING INTERORGANIZATIONA…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…The balanced scorecard--measures that drive performance. (1992)The balanced scorecard--measu…The balanced scorecard : measures that drive performance (1992)The balanced scorecard : meas…Reengineering the Corporation (1993)Reengineering the corporation: A manifesto for business revolution (1993)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)Customer relationship management: Finding value drivers (2006)The New Industrial Engineering: Information Technology and Business Process Redesign (2011)Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2013)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)The Comparative Advantage Theory of Competition (1995)Market Orientation and Organizational Performance: Is Innovation a Missing Link? 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References

  • 1992The balanced scorecard : measures that drive performance12,082 cited
  • 1992The balanced scorecard--measures that drive performance.7,979 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 2012The Practice of Management3,745 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1993CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS.2,461 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 2003Understanding customer relationship management (CRM)1,228 cited
  • 1998Customer-led and market-oriented: let’s not confuse the two1,076 cited
  • 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited
  • 2005The Role of Relational Information Processes and Technology Use in Customer Relationship Management967 cited
  • 1996Market orientation and innovation898 cited
  • 2005Why Do Customer Relationship Management Applications Affect Customer Satisfaction?

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776 cited
  • 2000E-Business 2.0: Roadmap for Success736 cited
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