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Challenges in New Service Development and Value Creation through Service · Study

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ChapterChallenges in New Service Development and Value Creation through Service

Bo Edvardsson2006

Chapter2006

Challenges in New Service Development and Value Creation through Service

Bo Edvardsson · Anders Gustafsson · Bo Enquist

7 citations·0/0 files stored·Springer eBooks

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Service and Product Innovation Customer Service Quality and Loyalty Business Strategies and Innovation

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References

2003Evolving to a New Dominant Logic for Marketing 1990Zero defections: quality comes to services.1999The experience economy: work is theatre & every business a stage 2004The future of competition: co-creating unique value with customers 2004The Four Service Marketing Myths 2002Managing the Total Customer Experience 2002The Role of Emotions in Service Encounters 2005Service portraits in service research: a critical review

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2006Success Factors in New Service Development and Value Creation through Serviceschapter · 23 shared references 2005Service quality: beyond cognitive assessmentarticle · 8 shared references 2006Values‐based service brands: narratives from IKEAarticle · 8 shared references 2008Value in use through service experiencearticle · 6 shared references 2017Customer experience – a review and research agendaarticle · 6 shared references 2005Cocreating Customer Value Through Hyperreality in the Prepurchase Service Experiencearticle · 6 shared references

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Year2006

Typechapter

Published2006-01-01

VenueSpringer eBooks

Languageen

Citations7

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/978-0-387-36402-5_3

openalex_workW1608139277

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