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Challenges in New Service Development and Value Creation through Service
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Challenges in New Service Development and Value Creation through Service (2006)Challenges in New Service Development and…Service portraits in service research: a critical review (2005)Service portraits in service …Cocreating Customer Value Through Hyperreality in the Prepurchase Service Experience (2005)Cocreating Customer Value Thr…The role of emotional satisfaction in service encounters (2004)The role of emotional satisfa…The future of competition: co-creating unique value with customers (2004)The future of competition: co…The Four Service Marketing Myths (2004)The Four Service Marketing My…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The Role of Emotions in Service Encounters (2002)The Role of Emotions in Servi…Managing the Total Customer Experience (2002)Managing the Total Customer E…Building Great Customer Experiences (2002)Building Great Customer Exper…New Service Development and Innovation in the New Economy (2000)New Service Development and I…The experience economy: work is theatre & every business a stage (1999)The experience economy: work …New service development: a review of the literature and annotated bibliography (1998)New service development: a re…The qualitative satisfaction model (1997)The qualitative satisfaction …Service operations management (1992)Service operations managementZero defections: quality comes to services. (1990)Zero defections: quality come…Accelerating the development of technology-based new products (1990)Accelerating the development …Customer needs and knowledge in product-service systems development (2014)Customer needs and knowledge …Designing services that deliver (1984)New Products: What Separates Winners from Losers? (1987)Marketing management: analysis. planning. implementation and control (2000)Innovative versus incremental new business services: Different keys for achieving success (2001)Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis (2010)Relationship between innovation capability, innovation type, and firm performance (2017)Breaking Free from Product Marketing (1977)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Adopting a service logic for marketing (2006)A customer‐dominant logic of service (2010)Digitalization Capabilities as Enablers of Value Co‐Creation in Servitizing Firms (2016)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Mass customization: The new frontier in business competition (1999)Whither Services Marketing? (2004)Contextualization and value-in-context: How context frames exchange (2011)Service-dominant logic 2025 (2016)Research in Organizational Behavior (1984)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Is “service with a smile” enough? Authenticity of positive displays during service encounters (2004)Customer Reactions to Emotional Labor: the Roles of Employee Acting Strategies and Customer Detection Accuracy (2009)Satisfaction: a behavioral perspective on the consumer (2010)Dynamic Capabilities and Performance: Strategy, Structure and Environment (2013)Co-creation experiences: The next practice in value creation (2004)Managing the co-creation of value (2007)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)A Marketing Approach to the Tourist Experience (2007)Value in use through service experience (2008)An epistemological view of consumer experiences (2010)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Development of a Scale to Measure Memorable Tourism Experiences (2010)Customer experience management: toward implementing an evolving marketing concept (2015)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1999The experience economy: work is theatre & every business a stage2,681 cited
  • 2004The future of competition: co-creating unique value with customers2,174 cited
  • 2004The Four Service Marketing Myths1,339 cited
  • 2002Managing the Total Customer Experience1,061 cited
  • 2002The Role of Emotions in Service Encounters810 cited
  • 2005Service portraits in service research: a critical review762 cited
  • 1998New service development: a review of the literature and annotated bibliography736 cited
  • 2002Building Great Customer Experiences568 cited
  • 1992Service operations management489 cited
  • 1990Accelerating the development of technology-based new products469 cited
  • 2004The role of emotional satisfaction in service encounters327 cited
  • 2005Cocreating Customer Value Through Hyperreality in the Prepurchase Service Experience309 cited
  • 1997The qualitative satisfaction model274 cited
  • 2000New Service Development and Innovation in the New Economy

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252 cited

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  • 2014Customer needs and knowledge in product-service systems development6 cited