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Motivation Inherent in Information Processing and Action
0 references·16 citing·54 second hopsampled
Motivation Inherent in Information Processing and Action (1963)Motivation Inherent in Information Proces…Revitalising brands through communication messages: the role of brand familiarity (2012)Revitalising brands through c…Linking sports sponsorship with purchase intentions (2011)Linking sports sponsorship wi…Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity (2009)Beyond Attention Effects: Mod…Toward an understanding of flow in video games (2008)Toward an understanding of fl…Curiosity and the pleasures of learning: Wanting and liking new information (2005)Curiosity and the pleasures o…Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)Toward a General Theory of Cr…Managing the Power of Curiosity for Effective Web Advertising Strategies (2002)Managing the Power of Curiosi…The Discrepancy Hypothesis of Attention and Affect in Infants (1977)The Discrepancy Hypothesis of…Optimal Stimulation Level and the Adoption Decision Process (1976)Optimal Stimulation Level and…Continuing Motivation: An Analysis of a Seldom Considered Educational Outcome (1976)Continuing Motivation: An Ana…Exploratory Behavior and Human Development (1974)Exploratory Behavior and Huma…Humor and Its Kin (1972)Humor and Its KinMotivational Orientations of Adult Education Participants: a Factor Analytic Exploration of Houle's Typology (1971)Motivational Orientations of …Habituation in the Human Infant (1971)Habituation in the Human Infa…Toward understanding the role of tasks in behavioral research (1969)Toward understanding the role…The Psychological Basis For Using Preschool Enrichment as an Antidote for Cultural Deprivation (1966)The Psychological Basis For U…A Theory of Cognitive Dissonance (1957)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? 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  • 2005Curiosity and the pleasures of learning: Wanting and liking new information843 cited
  • 2008Toward an understanding of flow in video games480 cited
  • 1971Motivational Orientations of Adult Education Participants: a Factor Analytic Exploration of Houle's Typology319 cited
  • 1969Toward understanding the role of tasks in behavioral research282 cited
  • 1972Humor and Its Kin258 cited
  • 2004Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence248 cited
  • 1976Continuing Motivation: An Analysis of a Seldom Considered Educational Outcome248 cited
  • 2002Managing the Power of Curiosity for Effective Web Advertising Strategies216 cited
  • 2009Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity176 cited
  • 2012Revitalising brands through communication messages: the role of brand familiarity166 cited
  • 1976Optimal Stimulation Level and the Adoption Decision Process147 cited
  • 1977The Discrepancy Hypothesis of Attention and Affect in Infants126 cited
  • 2011Linking sports sponsorship with purchase intentions116 cited
  • 1971Habituation in the Human Infant111 cited

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  • 1966The Psychological Basis For Using Preschool Enrichment as an Antidote for Cultural Deprivation107 cited
  • 1974Exploratory Behavior and Human Development100 cited