Revisiting the Pure versus Hybrid Dilemma

Pradeep Gopalakrishna · Ram Subramanian

50 citations0/0 files storedJournal of Global Marketing

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Business Strategies and Innovation International Business and FDI Management and Organizational Practices

Abstract

The study examined the use of Porter's (1980) generic strategies of overall cost leadership and differentiation in their pure and hybrid forms, and their effect on performance in the context-specific setting of a developing country, viz. India. Results indicated that organizations that followed a combination of cost leadership and differentiation strategies (“hybrids”), in general, had the best performance of all groups on a variety of performance measures.

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1977Estimating Nonresponse Bias in Mail Surveys 1978Organizational Strategy, Structure, and Process 1971Industrial Market Structure and Economic Performance.1978Organizational Strategy, Structure, and Process 1977Marketing Research: Methodological Foundations 1990The Effect of a Market Orientation on Business Profitability 1984Porter's (1980) Generic Strategies as Determinants of Strategic Group Membership and Organizational Performance 1971Industrial Market Structure and Economic Performance

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