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Dimensiones de personalidad de marca. Caso de estudio: cadenas de farmacias
16 references·2 citing·32 second hop
Dimensiones de personalidad de marca. Caso de estudio: cadenas de farmacias (2011)Dimensiones de personalidad de marca. Cas…Metodología de la investigación (2011)Metodología de la investigaci…Fundamentos de marketing (2007)Fundamentos de marketingBrand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors (2005)Brand Personality Structures …The Situational Impact of Brand Image Beliefs (2004)The Situational Impact of Bra…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…A re-examination of the generalizability of the Aaker brand personality measurement framework (2003)A re-examination of the gener…The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification (2001)The effect of brand personali…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Brand personality: How to make the metaphor fit? (2001)Brand personality: How to mak…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Value of Brand Equity (1992)The Value of Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYPropuesta de modelo: personalidad de marca en cadenas de farmacias en Chile (2016)Propuesta de modelo: personal…PERSONALIDAD DE MARCA EN CARRERAS DE PSICOLOGÍA DE ZONAS TERRITORIALES EXTREMAS: ARICA Y PUNTA ARENAS (2013)PERSONALIDAD DE MARCA EN CARR…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Comparative fit indexes in structural models. (1990)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The do re mi's of everyday life: The structure and personality correlates of music preferences. (2003)It's All about Me: Narcissistic Chief Executive Officers and Their Effects on Company Strategy and Performance (2007)Stereotype content model across cultures: Towards universal similarities and some differences (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Measuring customer‐based brand equity (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Means-end chains as goal hierarchies (1997)Customer Confusion: The Mobile Phone Market (2000)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Planificación estratégica y niveles de competitividad de las Mipymes del sector comercio en Bogotá (2014)La cultura organizacional y su influencia en la sustentabilidad empresarial. La importancia de la cultura en la sustentabilidad empresarial (2017)Satisfacción estudiantil en la valoración de la calidad educativa universitaria (2018)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1995Building Strong Brands4,432 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2011Metodología de la investigación2,148 cited
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  • 1989MANAGING BRAND EQUITY1,150 cited
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  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
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  • 2004The Situational Impact of Brand Image Beliefs304 cited
  • 2003A re-examination of the generalizability of the Aaker brand personality measurement framework

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280 cited

Cited by

  • 2013PERSONALIDAD DE MARCA EN CARRERAS DE PSICOLOGÍA DE ZONAS TERRITORIALES EXTREMAS: ARICA Y PUNTA ARENAS9 cited
  • 2016Propuesta de modelo: personalidad de marca en cadenas de farmacias en Chile8 cited