References

• 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
• 2004Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause2,019 cited
• 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
• 2005Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee1,363 cited
• 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
• 1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
• 2002The `Latte Revolution'? Regulation, Markets and Consumption in the Global Coffee Chain695 cited
• 2012Cause-related marketing: who cares wins252 cited
• 2005Cause-related marketing: More buck than bang?208 cited
• 1996The impact of corporate behavior on perceived product value204 cited
• 2003When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing161 cited
• 2000Cause-Related Marketing: Ethics and the Ecstatic150 cited
• 2003Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size149 cited
• 2003Consumer Attitudes toward Cause-Related Marketing Activities in Professional Sports