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Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding
16 references·2 citing·41 second hop
Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding (2011)Branding: The Past, Present, and Future: …The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…How brands become icons: the principles of cultural branding (2005)How brands become icons: the …The effect of consumer‐based brand equity on firms’ financial performance (2003)The effect of consumer‐based …Building Brand Community (2002)Building Brand CommunityCountry of origin: A competitive advantage? (1999)Country of origin: A competit…Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)Brand Management Through Narr…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)Keynote paper From marketing …Measuring customer‐based brand equity (1995)Measuring customer‐based bran…A Meta-Analysis of Country-of-Origin Effects (1995)A Meta-Analysis of Country-of…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue (1994)Challenges and Opportunities …The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…The Concept of the Marketing Mix (1964)The Concept of the Marketing …Exploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry (2018)Exploring the relationship be…Impact of Advertising on Brand Awareness and Commitment in Female Apparel Industry (2016)Impact of Advertising on Bran…Marketing Research (1970)Measuring Brand Equity Across Products and Markets (1996)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Does the Market Value Environmental Performance? (2001)The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)The effect of social media communication on consumer perceptions of brands (2014)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)When Good Brands Do Bad (2004)A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? (2009)Managing Brands in the Social Media Environment (2013)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing (1994)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2002Building Brand Community2,654 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 1995A Meta-Analysis of Country-of-Origin Effects952 cited
  • 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
  • 2003The effect of consumer‐based brand equity on firms’ financial performance506 cited
  • 1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing491 cited
  • 1994Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

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390 cited
  • 1999Country of origin: A competitive advantage?375 cited
  • Cited by

    • 2018Exploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry37 cited
    • 2016Impact of Advertising on Brand Awareness and Commitment in Female Apparel Industry20 cited