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• 2014The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees133 cited
• 1999An internal marketing approach to public sector management123 cited
• 2009Internal marketing, organisational culture, job satisfaction, and organisational performance in non-life insurance111 cited
• 2008How to improve service quality: Internal marketing as a determining factor110 cited
• 2014Learning organizations, internal marketing, and organizational commitment in hospitals90 cited
• 2010The Effect of Internal Marketing on Organizational Commitment: Job Involvement and Job Satisfaction as Mediators65 cited
• 2009Employee perspectives of service quality in the supermarket sector61 cited
• 2009Internal Marketing- A Tool to Harness Employees’ Power in Service Organizations in India60 cited
• 2014Internal Marketing’s Role in Organizations: A Transaction Cost Perspective58 cited
• 2012Internal corporate communication and its impact on internal branding57 cited
• 2006Can internal marketing be implemented within bureaucratic organisations?55 cited
• 1999Internal Marketing Role in Organizations54 cited
• 1998The strategic application of internal marketing ‐ an investigation of UK banking