References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
• 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
• 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
• 2000Cultivating Service Brand Equity1,733 cited
• 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
• 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
• 1998Customer lifetime value: Marketing models and applications975 cited
• 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
• 2004Valuing Customers848 cited
• 2004The New Strategic Brand Management707 cited
• 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
• 2010Creating Powerful Brands591 cited
• 2004How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?563 cited
• 2010Consumer-Based Brand Equity Conceptualisation and Measurement508 cited