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Das Behavioral-Branding-Konzept
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Das Behavioral-Branding-Konzept (2011)Das Behavioral-Branding-KonzeptMarketingmanagement (2020)MarketingmanagementStrategisches Management : wie strategische Initiativen zum Wandel führen (2011)Strategisches Management : wi…Behavioral Branding (2011)Behavioral BrandingManaging brand consistent employee behaviour: relevance and managerial control of behavioural branding (2007)Managing brand consistent emp…Handbuch Marketingcontrolling (2006)Handbuch MarketingcontrollingCorporate Brand Management (2006)Corporate Brand ManagementConceptualizing and researching employer branding (2004)Conceptualizing and researchi…Theoretisches Grundkonzept der identitätsorientierten Markenführung (2002)Theoretisches Grundkonzept de…Selling the brand inside. (2002)Selling the brand inside.VALUE MAXIMIZATION, STAKEHOLDER THEORY, AND THE CORPORATE OBJECTIVE FUNCTION (2001)VALUE MAXIMIZATION, STAKEHOLD…Value Maximisation, Stakeholder Theory, and the Corporate Objective Function (2001)Value Maximisation, Stakehold…Empowering Service Employees (1995)Empowering Service EmployeesConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Die Marke - Kapital des Unternehmens (1992)Die Marke - Kapital des Unter…Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences (1988)Toward a Theory of Marketing …The Concept of Corporate Strategy (1987)The Concept of Corporate Stra…The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Corporate Social Responsibility Theories: Mapping the Territory (2004)Strategic management a stakeholder approach (2010)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Communication and Control Processes in the Delivery of Service Quality (1988)Firm Resources and Sustained Competitive Advantage (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Firm resources and sustained competitive advantage (2004)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)Public Service Motivation: A Systematic Literature Review and Outlook (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungen (1998)Pricing Strategies of Software Vendors (2009)Country-of-origin marketing: A list of typical strategies with examples (2013)Produktpolitik (2020)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)A Conceptual Framework for the Design of Organizational Control Mechanisms (1979)Markets, Bureaucracies, and Clans (1980)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: Antecedents and Consequences (1993)Market Orientation and the Learning Organization (1995)A resource‐based view of the firm (1984)Dynamic capabilities and strategic management (1997)Customer experience, organisational culture and the employer brand (2007)Employer branding: strategic implications for staff recruitment (2010)Do Environmental CSR Initiatives Serve Organizations’ Legitimacy in the Oil Industry? Exploring Employees’ Reactions Through Organizational Identification Theory (2012)Das wertbasierte Geschäftsmodell – Ein aktualisierter Strukturierungsansatz (2011)Business Model Innovation to Create and Capture Resource Value in Future Circular Material Chains (2014)Ecosystems, Strategy and Business Models in the age of Digitization - How the Manufacturing Industry is Going to Change its Logic (2016)Corporate social responsibility and access to finance (2013)Corporate Sustainability: First Evidence on Materiality (2016)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Toward a theory of spiritual leadership (2003)Innovation, organizational learning, and performance (2010)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1987The Concept of Corporate Strategy4,092 cited
  • 2001Value Maximisation, Stakeholder Theory, and the Corporate Objective Function2,309 cited
  • 2001VALUE MAXIMIZATION, STAKEHOLDER THEORY, AND THE CORPORATE OBJECTIVE FUNCTION1,856 cited
  • 2004Conceptualizing and researching employer branding1,717 cited
  • 1995Empowering Service Employees811 cited
  • 1988Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences764 cited
  • 2020Marketingmanagement449 cited
  • 2002Selling the brand inside.288 cited
  • 2011Strategisches Management : wie strategische Initiativen zum Wandel führen286 cited
  • 2007Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding219 cited
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  • 2002Theoretisches Grundkonzept der identitätsorientierten Markenführung130 cited
  • 2006Handbuch Marketingcontrolling82 cited
  • 2011Behavioral Branding57 cited
  • 2006Corporate Brand Management

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