Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount

16 references·16 citing·29 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1994Marketing Research: An Applied Orientation7,087 cited
2000Marketing management: analysis. planning. implementation and control6,649 cited
1987Dimensions of Consumer Expertise4,373 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
1986Strategic Brand Concept-Image Management2,198 cited
1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
1980Pricing: Making Profitable Decisions1,780 cited
1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
1965Measurement and evaluation in teaching1,429 cited
1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
1987External Search Effort: An Investigation Across Several Product Categories

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,302 cited

1998A Communication-Based Marketing Model for Managing Relationships1,236 cited

Cited by

2012Influence of Service Quality, University Image, and Student Satisfaction toward WOM Intention: A Case Study on Universitas Pelita Harapan Surabaya136 cited
2017Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”93 cited
2011Analysis of the factors affecting customers’ purchase intention: The mediating role of perceived value92 cited
2018PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN DAN NIAT BELI ULANG64 cited
2017Consumer Behavior towards Green Products62 cited
2018Keakraban Produk dan Minat Beli Frozen Food: Peran Pengetahuan Produk, Kemasan, dan Lingkungan Sosial55 cited
2020Pengaruh Desain Produk, Pengetahuan Produk, Dan Kesadaran Merek Terhadap Minat Beli Produk Eiger42 cited
2012An Assessment of the Services Quality of Palestine Higher Education36 cited
2020The Influence of Product Knowledge, Brand Image, and Brand Love on Purchase Decision through Word of Mouth27 cited
2022Pengaruh brand ambassador dan brand image terhadap keputusan pembelian di shopee dengan mediasi brand awareness27 cited
2011An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan26 cited
2020Pengaruh Brand Image Terhadap Keputusan Pembelian yang di Mediasi Brand Trust24 cited
2018Faktor-Faktor yang Mempengaruhi Konsumen Dalam Pemilihan Kuliner di Kawasan Wisata Alam Kemuning22 cited
2021Pengaruh Kualitas Produk, Gaya Hidup, dan Pengetahuan Produk Terhadap Proses Keputusan Pembelian Sepeda Lipat di Kota Semarang21 cited
2018PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN BRAND AWARENESS SEBAGAI VARIABEL MEDIASI PADA PRODUK GREEN TEA ESPRECIELO ALLURE20 cited
2019Effect of country of origin image, product knowledge, brand familiarity to purchase intention Korean cosmetics with information seeking as a mediator variable: Indonesian women’s perspective20 cited