References

• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 1997Dimensions of Brand Personality5,056 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 2004When Good Brands Do Bad1,552 cited
• 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
• 1999The Malleable Self: The Role of Self-Expression in Persuasion885 cited
• 2003Do brand personality scales really measure brand personality?755 cited
• 1998Guidelines for Selecting or Modifying Logos655 cited
• 1969Congruence Relationships between Self Images and Product Brands591 cited
• 2001The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification545 cited
• 1995Dictionary of marketing terms494 cited
• 2001Brand personality: How to make the metaphor fit?406 cited
• 2001Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment378 cited
• 2005Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors377 cited
• 2005The Role of Brand Personality in Charitable Giving: An Assessment and Validation