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Blinded by Science: The Managerial Consequences of Inadequately Validated Cluster Analysis Solutions
16 references·0 citing·47 second hop
Blinded by Science: The Managerial Consequences of Inadequately Validated Cluster Analysis Solutions (2004)Blinded by Science: The Managerial Conseq…Marketing Principles and Practice (2022)Marketing Principles and Prac…Marketing Management and Strategy (2013)Marketing Management and Stra…The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination (2003)The Journal of Marketing Rese…Market Segmentation (2001)Market SegmentationPostmodern Marketing Two: Telling Tales (1997)Postmodern Marketing Two: Tel…From segmentation to fragmentation (1997)From segmentation to fragment…THE APPLICATION OF CLUSTER ANALYSIS IN STRATEGIC MANAGEMENT RESEARCH: AN ANALYSIS AND CRITIQUE (1996)THE APPLICATION OF CLUSTER AN…Principles and Practice of Marketing (1996)Principles and Practice of Ma…Questioning the reliability of market segmentation techniques (1995)Questioning the reliability o…Strategic and operational market segmentation: a managerial analysis (1993)Strategic and operational mar…Marketing : concepts and strategies (1991)Marketing : concepts and stra…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Benefit segmentation for industrial products (1986)Benefit segmentation for indu…Psychographics: A Critical Review (1975)Psychographics: A Critical Re…Personality and Consumer Behavior: A Review (1971)Personality and Consumer Beha…Benefit Segmentation: A Decision-Oriented Research Tool (1968)Benefit Segmentation: A Decis…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Issues and Advances in Segmentation Research (1978)Market Segmentation: A Review (1987)Customer relationship management (CRM) in e-government: a relational perspective (2004)Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research (2008)Increasing sample size compensates for data problems in segmentation studies (2015)Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)The Postmodern Condition: A Report on Knowledge (1984)Postmodernism, or, The cultural logic of late capitalism (1991)Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture (2002)Marketing in a multicultural world (2003)Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing (2006)Organizational Strategy, Structure, and Process (1978)Mixing Qualitative and Quantitative Methods: Triangulation in Action (1979)The Concept of Corporate Strategy (1987)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research (2017)Studying configurations with qualitative comparative analysis: Best practices in strategy and organization research (2018)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. 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References

  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1996THE APPLICATION OF CLUSTER ANALYSIS IN STRATEGIC MANAGEMENT RESEARCH: AN ANALYSIS AND CRITIQUE2,383 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 1971Personality and Consumer Behavior: A Review601 cited
  • 1975Psychographics: A Critical Review534 cited
  • 1996Principles and Practice of Marketing424 cited
  • 1991Marketing : concepts and strategies375 cited
  • 1997From segmentation to fragmentation363 cited
  • 2013Marketing Management and Strategy273 cited
  • 2001Market Segmentation130 cited
  • 1993Strategic and operational market segmentation: a managerial analysis89 cited
  • 1997Postmodern Marketing Two: Telling Tales84 cited
  • 1986Benefit segmentation for industrial products43 cited
  • 2003The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination41 cited
  • 1995Questioning the reliability of market segmentation techniques38 cited
  • 2022Marketing Principles and Practice18 cited

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