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Valores de compra hedônico e utilitário: os antecedentes e as relações com os resultados do varejo
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1999Whence Consumer Loyalty?10,801 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,358 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,959 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,528 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,090 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,044 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,649 cited
  • 1991Why we buy what we buy: A theory of consumption values5,107 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1997Customer value: The next source for competitive advantage4,739 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1993Cognitive, Affective, and Attribute Bases of the Satisfaction Response3,257 cited
  • 2014Satisfaction: A Behavioral Perspective on the Consumer

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3,136 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes2,711 cited
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