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Consumer Perception of Brand Equity Measurement: a New Scale
16 references·2 citing·46 second hop
Consumer Perception of Brand Equity Measurement: a New Scale (2012)Consumer Perception of Brand Equity Measu…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Evaluating the use of exploratory factor analysis in psychological research. (1999)Evaluating the use of explora…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Intellectual capital through the eyes of the consumer (2015)Intellectual capital through …Establishing brand equity among business-to-business referral sources in the emerging markets: The case of specialty medical practice (2015)Establishing brand equity amo…The Scree Test For The Number Of Factors (1966)The Handbook of Social Psychology (1969)Alternative Ways of Assessing Model Fit (1992)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Bibliometric Methods in Management and Organization (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Corporate Stakeholders and Corporate Finance (1987)Building Strong Brands (1995)Does Doing Good Always Lead to Doing Better? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Evaluating the use of exploratory factor analysis in psychological research.9,564 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1998

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Market-Based Assets and Shareholder Value: A Framework for Analysis
2,363 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • Cited by

    • 2015Intellectual capital through the eyes of the consumer44 cited
    • 2015Establishing brand equity among business-to-business referral sources in the emerging markets: The case of specialty medical practice13 cited