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Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews
16 references·3 citing·42 second hop
Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews (2015)Listen to Your Customers: Insights into B…Advances in Consumer Research (2025)Advances in Consumer ResearchWhat We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014)What We Know and Don't Know a…Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Social Media Brand Community …Deriving the Pricing Power of Product Features by Mining Consumer Reviews (2011)Deriving the Pricing Power of…Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Impact of Online Consumer Rev…Self-Selection and Information Role of Online Product Reviews (2008)Self-Selection and Informatio…Do online reviews matter? — An empirical investigation of panel data (2008)Do online reviews matter? — A…The text mining handbook: advanced approaches in analyzing unstructured data (2007)The text mining handbook: adv…The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation (2006)The Nature and Role of Feedba…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Do Online Reviews Matter? - an Empirical Investigation of Panel Data (2005)Do Online Reviews Matter? - a…The One Number You Need to Grow (2004)The One Number You Need to Gr…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Impact of Discrepancies between Offerors’ Self-Disclosure and Customers’ Reviews on Online Sales of Experiences in Sharing Economy (2023)The Impact of Discrepancies b…A meta‐analysis exploring the relationship between perceived brand ethicality and consumer response (2023)A meta‐analysis exploring the…Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens (2018)Electronic word-of-mouth and …Head-driven phrase structure grammar (1994)The power of social media analytics (2014)Defining service innovation: A review and synthesis (2016)Impacts of COVID-19 on global tourism industry: A cross-regional comparison (2020)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Network externalities, competition, and compatibility (1985)A Simple Model of Herd Behavior (1992)A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism (2016)Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation (2016)Diffusion of Innovations 1 (2019)The Strength of Weak Ties (1973)Feeling and thinking: Preferences need no inferences. 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this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics2,366 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2004The One Number You Need to Grow2,034 cited
  • 2008Do online reviews matter? — An empirical investigation of panel data1,677 cited
  • 2007The text mining handbook: advanced approaches in analyzing unstructured data1,598 cited
  • 2013Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content1,350 cited
  • 2008Self-Selection and Information Role of Online Product Reviews1,127 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
  • 2014What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature1,018 cited
  • 2005Do Online Reviews Matter? - an Empirical Investigation of Panel Data1,013 cited
  • 2011Deriving the Pricing Power of Product Features by Mining Consumer Reviews1,011 cited

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2003
Revenue Premium as an Outcome Measure of Brand Equity
1,006 cited
  • 2006The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation930 cited
  • Cited by

    • 2018Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens120 cited
    • 2023The Impact of Discrepancies between Offerors’ Self-Disclosure and Customers’ Reviews on Online Sales of Experiences in Sharing Economy10 cited
    • 2023A meta‐analysis exploring the relationship between perceived brand ethicality and consumer response10 cited