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Assessing behavior before it becomes behavior

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References

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1986Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control5,523 cited
1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions3,422 cited
1999The Role of Emotions in Marketing3,295 cited
2000

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Marketing Research: An Applied Approach

2,660 cited

2004The One Number You Need to Grow2,034 cited

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