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Discounting in International Markets and the Face Value Effect: A Double‐ Edged Sword?
16 references·3 citing·38 second hop
Discounting in International Markets and the Face Value Effect: A Double‐ Edged Sword? (2012)Discounting in International Markets and …Advances in Consumer Research (2025)Advances in Consumer ResearchReference Price Research: Review and Propositions (2005)Reference Price Research: Rev…The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)The Price is Unfair! A Concep…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges (1998)The Roles of Price, Performan…The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…Money Illusion (1997)Money IllusionContextual and Temporal Components of Reference Price (1994)Contextual and Temporal Compo…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор (1985)Mental Accounting and Consume…Choices, values, and frames. (1984)Choices, values, and frames.Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty: H…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Category judgment: A range-frequency model. (1965)Category judgment: A range-fr…Choosing the discount size in the software industry: How to incentivise the salesforce (2023)Choosing the discount size in…Behavioural pricing effects in tourism: A review of the empirical evidence and its managerial implications (2023)Behavioural pricing effects i…Price promotions and their effect upon reference prices (2014)Price promotions and their ef…Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. (1973)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)Theory and Methods of Scaling (1958)Self-serving biases in the attribution of causality: Fact or fiction? (1975)Attribution of success and failure revisited, or: The motivational bias is alive and well in attribution theory (1979)Negativity and extremity biases in impression formation: A review of explanations. (1989)Coefficient Alpha and the Internal Structure of Tests (1951)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The use of partial least squares path modeling in international marketing (2009)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)Perceptions of Chinese restaurants in the U.S.: What affects customer satisfaction and behavioral intentions? (2008)'It's Reducing a Human Being to a Percentage' (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Labor Supply of New York City Cabdrivers: One Day at a Time (1997)Are Investors Reluctant to Realize Their Losses? (1998)Investor Psychology and Asset Pricing (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)A perspective on judgment and choice: Mapping bounded rationality. (2003)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Framing: Toward Clarification of a Fractured Paradigm (1993)The weirdest people in the world? (2010)Development of NASA-TLX (Task Load Index): Results of Empirical and Theoretical Research (1988)Epistemic Injustice (2007)
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References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1984Choices, values, and frames.6,505 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
  • 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
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  • 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 2005Reference Price Research: Review and Propositions845 cited
  • 1997Money Illusion

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616 cited
  • 1994Contextual and Temporal Components of Reference Price522 cited
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    • 2014Price promotions and their effect upon reference prices14 cited
    • 2023Behavioural pricing effects in tourism: A review of the empirical evidence and its managerial implications10 cited
    • 2023Choosing the discount size in the software industry: How to incentivise the salesforce9 cited