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Un modèle intégrateur du capital-client de la marque: une perspective psycho-cognitive
16 references·3 citing·31 second hop
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  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 1995Building Strong Brands4,432 cited
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  • 1991Managing Brand Equity3,818 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1974Self-monitoring of expressive behavior.3,416 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations

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Cited by

  • 2016Perceptual and behavioural dimensions: measuring brand equity consumer based20 cited
  • 2013Les effets de l'image du magasin sur le capital marque : une étude à travers les circuits de magasin10 cited
  • 2013Co-branding. Koncepcja i uwarunkowania rozwoju9 cited