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The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets
16 references·5 citing·38 second hop
The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets (1994)The Prisoner's Dilemma and the Role of In…Models and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…Stability in Competition (1990)Stability in CompetitionThe Evolution of Cooperation (1985)The Evolution of CooperationThe Role of Information in Bargaining: An Experimental Study (1982)The Role of Information in Ba…The Evolution of Cooperation (1981)The Evolution of CooperationFeature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…A Model of Advertising and Product Quality (1978)A Model of Advertising and Pr…Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research (1977)Motivation and Performance in…Behavior, communication, and assumptions about other people's behavior in a commons dilemma situation. (1977)Behavior, communication, and …Social interaction basis of cooperators' and competitors' beliefs about others. (1970)Social interaction basis of c…Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…The Resolution of Conflict (1967)The Resolution of ConflictWork and motivation (1964)Work and motivationConsistency and Optimality in Managerial Decision Making (1963)Consistency and Optimality in…The Strategy of Conflict (1960)The Strategy of ConflictStability in Competition (1929)Stability in CompetitionSponsored Content Advertising in a Two-Sided Market (2021)Sponsored Content Advertising…Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend (2015)Advertising Budgeting: A Rein…Dysfunctional Auditor Behavior: The Effects of Tone at the Top and Supervisors’ Relationships (2013)Dysfunctional Auditor Behavio…Just Say No to Traditional Student Samples (2001)Just Say No to Traditional St…Cultural values and personal selling (1998)Cultural values and personal …The Measurement of Meaning (1957)The Social Psychology of Groups (1959)Who Believes in a Just World? (1975)Business on a Handshake (1992)Negotiation And Mediation (1992)The Authoritarian Personality (2001)The genetical evolution of social behaviour. I (1964)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Evolution of Reciprocal Altruism (1971)An Integrative Model Of Organizational Trust (1995)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Not So Different After All: A Cross-Discipline View Of Trust (1998)Building Models for Marketing Decisions (2000)Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics (2006)Agent-based simulation of innovation diffusion: a review (2011)Progressive Focusing and Trustworthiness in Qualitative Research (2012)Games and Decisions: Introduction and Critical Survey. (1958)Statistical principles in experimental design. (1962)In-group bias in the minimal intergroup situation: A cognitive-motivational analysis. (1979)Collective Action and the Evolution of Social Norms (2000)Knowledge-Sharing Dilemmas (2002)The theory of planned behavior (1991)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Self‐determination theory and work motivation (2005)Monopolistic Competition with Outside Goods (1979)Economic Origins of Dictatorship and Democracy (2005)Testing Theories of American Politics: Elites, Interest Groups, and Average Citizens (2014)Strategic Information Transmission (1982)Diplomacy and domestic politics: the logic of two-level games (1988)Beyond Markets and States: Polycentric Governance of Complex Economic Systems (2010)Trust as a Social Reality (1985)An Educational Psychology Success Story: Social Interdependence Theory and Cooperative Learning (2009)Cooperation Under the Security Dilemma (2015)Spatial Models of Party Competition (1963)Text-Based Network Industries and Endogenous Product Differentiation (2016)Evolutionary games and spatial chaos (1992)Altruistic punishment in humans (2002)Evolutionary games on graphs (2007)
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  • 1929Stability in Competition6,933 cited
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  • 1977Behavior, communication, and assumptions about other people's behavior in a commons dilemma situation.1,044 cited
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  • 1978A Model of Advertising and Product Quality437 cited
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  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1982The Role of Information in Bargaining: An Experimental Study

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311 cited

Cited by

  • 2001Just Say No to Traditional Student Samples140 cited
  • 2021Sponsored Content Advertising in a Two-Sided Market63 cited
  • 1998Cultural values and personal selling34 cited
  • 2015Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend25 cited
  • 2013Dysfunctional Auditor Behavior: The Effects of Tone at the Top and Supervisors’ Relationships20 cited