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Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy
16 references·8 citing·32 second hop
Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy (2012)Realizing the value of extensive replicat…Measuring Banks' Automated Service Quality: A Confirmatory Factor Analysis Approach (2005)Measuring Banks' Automated Se…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…A Comparison of Online and Offline Consumer Brand Loyalty (2003)A Comparison of Online and Of…Loyalty programs and their impact on repeat-purchase loyalty patterns (1997)Loyalty programs and their im…Do Customer Loyalty Programs Really Work (1997)Do Customer Loyalty Programs …Patterns of Buyer Behavior: Regularities, Models, and Extensions (1995)Patterns of Buyer Behavior: R…Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)Excess Behavioral Loyalty for…Repeat-Buying: Facts, Theory and Applications. (1991)Repeat-Buying: Facts, Theory …Double Jeopardy Revisited (1990)Double Jeopardy RevisitedRepeat-Buying: Facts, Theory and Applications. (1989)Repeat-Buying: Facts, Theory …The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Patterns of Store Choice (1984)Patterns of Store ChoiceMarketing Theory: The Philosophy of Marketing Science (1983)Marketing Theory: The Philoso…Repeat-Buying: Theory and Applications (1974)Repeat-Buying: Theory and App…Formal Theories of Mass Behavior. (1964)Formal Theories of Mass Behav…The Pattern of Consumer Purchases (1959)The Pattern of Consumer Purch…The Dirichlet model in marketing (2021)The Dirichlet model in market…How persistent are duplication of purchase partitions? (2021)How persistent are duplicatio…Empirical generalisations in customer mindset metrics (2021)Empirical generalisations in …The Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal to Lighter Category Buyers? (2020)The Natural Monopoly Effect i…Analyzing proprietary, private label, and non-brands in fresh produce purchases (2020)Analyzing proprietary, privat…How country of origins of food products compete and grow (2019)How country of origins of foo…The stability and sales contribution of heavy‐buying households (2014)The stability and sales contr…Attitudes towards m-wine purchasing A cross-country Study (2014)Attitudes towards m-wine purc…Building Strong Brands (1995)‘Building Strong Brands’ (1996)Market Segmentation: Conceptual and Methodological Foundations (1997)Customer loyalty and customer loyalty programs (2003)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)Advertising as Information (1974)Managing brand equity : capitalizing on the value of a brand name. (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Marketing Models of Service and Relationships (2006)Role of electronic trust in online retailing (2007)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)An Evaluation Cost Model of Consideration Sets (1990)Development and Testing of a Model of Consideration Set Composition (1991)A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets (2001)Reexamining the Market Share–Customer Satisfaction Relationship (2013)Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France (2001)When Does Commitment Lead to Loyalty? (2003)"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)"Paradigms Lost": On Theory and Method in Research in Marketing (1983)General Theories and the Fundamental Explananda of Marketing (1983)Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty (2003)The relative strength of affective commitment in securing loyalty in service relationships (2006)Effects of service quality and food quality: The moderating role of atmospherics in an ethnic restaurant segment (2010)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication (2000)Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach (1991)Building Models for Marketing Decisions (2000)Estimating aggregate consumer preferences from online product reviews (2010)
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References

  • 1997Do Customer Loyalty Programs Really Work1,043 cited
  • 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
  • 1990Double Jeopardy Revisited609 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1991Repeat-Buying: Facts, Theory and Applications.418 cited
  • 1959The Pattern of Consumer Purchases349 cited
  • 2003A Comparison of Online and Offline Consumer Brand Loyalty342 cited
  • 1983Marketing Theory: The Philosophy of Marketing Science282 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
  • 1995Patterns of Buyer Behavior: Regularities, Models, and Extensions271 cited
  • 1989Repeat-Buying: Facts, Theory and Applications.245 cited
  • 1964Formal Theories of Mass Behavior.245 cited
  • 1974Repeat-Buying: Theory and Applications188 cited
  • 1984Patterns of Store Choice183 cited
  • 2005Measuring Banks' Automated Service Quality: A Confirmatory Factor Analysis Approach

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175 cited

Cited by

  • 2019How country of origins of food products compete and grow27 cited
  • 2021The Dirichlet model in marketing27 cited
  • 2014The stability and sales contribution of heavy‐buying households20 cited
  • 2020The Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal to Lighter Category Buyers?16 cited
  • 2020Analyzing proprietary, private label, and non-brands in fresh produce purchases16 cited
  • 2021How persistent are duplication of purchase partitions?13 cited
  • 2021Empirical generalisations in customer mindset metrics11 cited
  • 2014Attitudes towards m-wine purchasing A cross-country Study0 cited