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Entrepreneurship and marketing: an exploratory study in Mauritius
16 references·1 citing·31 second hop
Entrepreneurship and marketing: an exploratory study in Mauritius (2009)Entrepreneurship and marketing: an explor…SME marketing in practice (2001)SME marketing in practiceMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance (1995)A Longitudinal Study of the I…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Partner networks: Leveraging external ties to improve entrepreneurial performance (1991)Partner networks: Leveraging …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The Entrepreneur (1988)The EntrepreneurThe Marketing Imagination (1983)The Marketing ImaginationThe Entrepreneur, Mainstream Views and Radical Critiques (1983)The Entrepreneur, Mainstream …Principles of Marketing (1972)Principles of MarketingRisk, Uncertainty and Profit (1921)Risk, Uncertainty and ProfitConceptual Framework—Artificial Intelligence and Better Entrepreneurial Decision-Making: The Influence of Customer Preference, Industry Benchmark, and Employee Involvement in an Emerging Market (2021)Conceptual Framework—Artifici…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Discovery of Grounded Theory (2017)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)RISK, UNCERTAINTY, AND DIVERGENCE OF OPINION (1977)Entrepreneurial discovery and the competitive market process: an Austrian approach (2000)Gender Differences in Preferences (2009)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

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  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
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  • 1972Principles of Marketing5,587 cited
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  • 1988The Entrepreneur516 cited
  • 1983The Entrepreneur, Mainstream Views and Radical Critiques392 cited
  • 1991

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Partner networks: Leveraging external ties to improve entrepreneurial performance
388 cited

Cited by

  • 2021Conceptual Framework—Artificial Intelligence and Better Entrepreneurial Decision-Making: The Influence of Customer Preference, Industry Benchmark, and Employee Involvement in an Emerging Market47 cited