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Note. Optimal Promotion Strategies: A Demand-Sided Characterization

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References

1980A Model in which an Increase in the Number of Sellers Leads to a Higher Price347 cited
1996Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence168 cited

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2001Consumer Heterogeneity and Competitive Price-Matching Guarantees142 cited
2019How price promotions work: A review of practice and theory32 cited
2012Coordination of Price Promotions in Complementary Categories29 cited
2020Service Capacity and Price Promotion Wars28 cited
2008Finitely Loyal Customers, Switchers, and Equilibrium Price Promotion27 cited
2018Selling Your Product Through Competitors’ Outlets: Channel Strategy When Consumers Comparison Shop26 cited
2015Managing Price Promotions Within a Product Line15 cited
2022An analysis of price strategies with price matching in the presence of showrooming15 cited
2003Volume Discounts, Loss Leaders and Competition for More Profitable Customers14 cited
2013Loss-leader pricing and upgrades12 cited
2004Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test10 cited
2021A Generalized Model of Advertised Sales9 cited
2018ON THE ROLE OF PSYCHOLOGICAL VARIABLES IN DECISION MAKING

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1 cited