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Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models
16 references·1 citing·44 second hop
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (1998)Modelling advertising budgeting and alloc…The Shape of the Advertising Response Function (1999)The Shape of the Advertising …Optimizing Multinomial Logit Profit Functions (1996)Optimizing Multinomial Logit …THE LOGIT AS A MODEL OF PRODUCT DIFFERENTIATION (1992)THE LOGIT AS A MODEL OF PRODU…An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model (1992)An Equilibrium Analysis of De…Aggregation and Imperfect Competition: On the Existence of Equilibrium (1991)Aggregation and Imperfect Com…Optimal Advertising Strategies (1989)Optimal Advertising StrategiesHandbooks in operations research and management science (1989)Handbooks in operations resea…Market-Share Analysis (1988)Market-Share AnalysisAdvertising Pulsing Policies for Generating Awareness for New Products (1986)Advertising Pulsing Policies …Advertising and Oligopolistic Equilibrium (1983)Advertising and Oligopolistic…The Multinomial, Multiattribute Logit Choice Model (1979)The Multinomial, Multiattribu…The Choice Process for Graduate Business Schools (1978)The Choice Process for Gradua…A Model of Promotional Competition in Oligopoly (1976)A Model of Promotional Compet…Optimal Advertising Expenditure (1971)Optimal Advertising Expenditu…Marketing Decision Making: A Model Building Approach (1971)Marketing Decision Making: A …An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …On modeling the advertising-operations interface under asymmetric competition (2014)On modeling the advertising-o…MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)A New Approach to Consumer Theory (1976)Stability in Competition (1990)Patent Expiration, Entry, and Competition in the U.S. Pharmaceutical Industry (1991)Competition in Multi-characteristics Spaces: Hotelling Was Almost Right (1998)Competitive Price Discrimination (2001)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Discrete Choice Analysis: Theory and Application to Travel Demand. (1987)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Measuring the Impact of Increased Product Substitution on Pricing and Capacity Decisions Under Linear Demand Models (2009)A Nonparametric Joint Assortment and Price Choice Model (2016)Multiproduct-Firm Oligopoly: An Aggregative Games Approach (2018)Optimal Advertising Policy Under Dynamic Conditions (1976)The Role of Firm Size in Bilateral Bargaining: A Study of the Cable Television Industry (1999)Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)A Comprehensive Analysis of Permission Marketing (2006)Elimination by aspects: A theory of choice. (1972)The Estimation of Choice Probabilities from Choice Based Samples (1977)Econometric Models for Probabilistic Choice Among Products (1980)Exploiting Rank Ordered Choice Set Data within the Stochastic Utility Model (1982)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Ecological Correlations and the Behavior of Individuals (1950)Conditional logit analysis of qualitative choice behavior (1972)MONEY, INCOME, AND CAUSALITY (1972)Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data (1991)The Contingency Value of Complementary Capabilities in Product Development (1999)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Cognitive structure and attitudinal affect. (1956)Maximum score estimation of the stochastic utility model of choice (1975)High School Attrition Among Hispanic and Non-Hispanic White Youths (1989)Random utility models in marketing research: a survey (2001)Discrete choice models incorporating revealed preferences and psychometric data (2004)Journal of Industrial Engineering (2017)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Investor Sentiment and the Cross‐Section of Stock Returns (2006)Perspectives in supply chain risk management (2006)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)Customer satisfaction, customer retention, and market share (1993)New Product Portfolio Management: Practices and Performance (1999)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Building Models for Marketing Decisions (2000)The Development of the Hierarchy of Effects: An Historical Perspective (1987)A fresh meat almost ideal demand system incorporating negative TV press and advertising impact (2001)
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References

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  • 1989Optimal Advertising Strategies

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  • 2014On modeling the advertising-operations interface under asymmetric competition10 cited