SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Health Care Advertising: Consumer vs. Physician Attitudes
1 references·13 citing·45 second hop
Health Care Advertising: Consumer vs. Physician Attitudes (1979)Health Care Advertising: Consumer vs. Phy…Marketing Professional Services (1977)Marketing Professional Servic…Consumer perceptions of information features in healthcare service advertisements and attitudes toward advertising (2023)Consumer perceptions of infor…The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review (2022)The Journal of Advertising ’s…Hospital Positioning and Integrated Hospital Marketing Communications: State-of-the-Art Review, Conceptual Framework, and Research Agenda (2014)Hospital Positioning and Inte…Hospital advertising: A literature review (2012)Hospital advertising: A liter…A Review of the Literature on Advertising Regulation (2012)A Review of the Literature on…How consumers view dental advertising: An empirical analysis (2008)How consumers view dental adv…An Empirical Analysis of Consumers' Attitudes Toward Legal Services Advertising (2005)An Empirical Analysis of Cons…Attitudes Toward Advertising by Accountants (2002)Attitudes Toward Advertising …What is a professional service? A conceptual review and bi‐national investigation (2000)What is a professional servic…Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons (1987)Resistance to the Adoption of…The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services (1986)The Influence of the Amount a…Consumers’ Attitudes toward Accountants, Lawyers, and Physicians with Respect to Advertising Professional Services (1986)Consumers’ Attitudes toward A…Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services (1985)Consumer's Attitudes Toward L…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Measurement Invariance Across Gender and Major: The Love of Money Among University Students in People’s Republic of China (2005)The Evolution of Services Advertising in a Services-Driven National Economy (2011)Advertising in the Professions: The Critical Issues (1977)How the Legal Profession Views Legal Service Advertising (1978)Content and Strategy in the Entry-Level Advertising Portfolio (1998)The advertising of services: what is an appropriate role for humor? (1998)Advertising Creative Practitioners on the Value of Advertising Education: An Overview (2005)Innovations of and in Organizations (2020)Organizational Strategy, Structure, and Process (1978)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Three Approaches to Qualitative Content Analysis (2005)Market orientation: an option for universities to adopt? (2015)Value co-creation in health care (2016)Responsible Marketing: Can Social Enterprises Show the Way? (2018)Free Competition and the Optimal Amount of Fraud (1973)Hospital shopping and consumer choice. (1982)Meta-Analyses of Attitudes toward Advertising by Professionals (1988)Advertising as Information (1974)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Inter‐organisational relationships in professional services: towards a typology of service relationships (2005)Relationships in the purchasing of business to business professional services: The role of personal relationships (2006)The Complex Role of Complexity (2015)The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups (1978)A Content Analysis of CPA Advertising in National Print Media From 1979 to 1984 (1988)Attorneys' attitudes toward legal advertising: A longitudinal view (1993)Consumer attitudes toward professionals' television advertising (1988)Information, marketing, and pricing in the U.S. antiulcer drug market. (1995)What Do Consumers Want and Need to Know in Making Health Care Choices? (1999)Coefficient Alpha and the Internal Structure of Tests (1951)Perceived characteristics, organizational factors, and the utilization of external market research suppliers (1990)Comparing three signals of service quality (2008)Experimental Design: Procedures for the Behavioral Sciences (2013)Conceptual framework of factors determining intentions towards the adoption of family takaful- An extension of decomposed theory of planned behaviour (2017)An index to quantify an individual's scientific research output (2005)Bibliometric Methods in Management and Organization (2014)How to conduct a bibliometric analysis: An overview and guidelines (2021)Advertising expenditure and stock performance: A bibliometric analysis (2022)Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing (2023)A Meta-Analysis of the Antecedents and Consequences of Advertising Value (2024)Word of mouth: understanding and managing referral marketing (1998)Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences (2005)Best-Worst Scaling: Theory, Methods and Applications (2015)
this work references cited by second hop

References

  • 1977Marketing Professional Services328 cited

Cited by

  • 2000What is a professional service? A conceptual review and bi‐national investigation90 cited
  • 1986The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services48 cited
  • 2022The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review46 cited
  • 2014Hospital Positioning and Integrated Hospital Marketing Communications: State-of-the-Art Review, Conceptual Framework, and Research Agenda42 cited
  • 1987Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons21 cited
  • 2002Attitudes Toward Advertising by Accountants20 cited
  • 1985Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services14 cited
  • 2008How consumers view dental advertising: An empirical analysis14 cited
  • 2012Hospital advertising: A literature review12 cited
  • 1986Consumers’ Attitudes toward Accountants, Lawyers, and Physicians with Respect to Advertising Professional Services12 cited
  • 2012A Review of the Literature on Advertising Regulation9 cited
  • 2023Consumer perceptions of information features in healthcare service advertisements and attitudes toward advertising9 cited
  • 2005An Empirical Analysis of Consumers' Attitudes Toward Legal Services Advertising

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

9 cited