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Differences between basic research and the validation of specific measures: A reply to Weinstein; et al.
3 references·0 citing·11 second hop
Differences between basic research and the validation of specific measures: A reply to Weinstein; et al. (1985)Differences between basic research and th…Physiological measurement of advertising effects (1984)Physiological measurement of …Brain wave analysis. An electroencephalographic technique used for evaluating the communications‐effect of advertising (1984)Brain wave analysis. An elect…Current issues and research in advertising (1978)Current issues and research i…Applications of the sciences in marketing management (1968)Minnie, Minnie Tickled the Parson (1986)Nöropazarlama: Reklam Etkinliğinin Psikofizyolojik Tekniklerle Değerlendirilmesi Üzerine Yapılmış Araştırmalarının Gözden Geçirilmesi (2015)An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making (2020)Marketing Management: Analysis, Planning and Control (1973)Modes of Perceiving and Processing Information (2014)How to Use Neuromeasures To Make Better Advertising Decisions (2016)Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research (2016)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
this work references cited by second hop

References

  • 1978Current issues and research in advertising940 cited
  • 1984Brain wave analysis. An electroencephalographic technique used for evaluating the communications‐effect of advertising28 cited
  • 1984Physiological measurement of advertising effects26 cited

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