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Research into small firm marketing: a contextual stepwise approach
16 references·4 citing·33 second hop
Research into small firm marketing: a contextual stepwise approach (1999)Research into small firm marketing: a con…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Designing qualitative research (1989)Designing qualitative researchThe Long Interview (1988)The Long InterviewQualitative Analysis for Social Scientists (1987)Qualitative Analysis for Soci…Reliability and Validity (1986)Reliability and ValidityReliability and Validity in Qualitative Research (1986)Reliability and Validity in Q…Naturalistic inquiry (1985)Naturalistic inquiryCase Study Research: Design and Methods (1984)Case Study Research: Design a…A Quantitative Review of Research Design Effects on Response Rates to Questionnaires (1983)A Quantitative Review of Rese…Mail and Telephone Surveys: The Total Design Method. (1982)Mail and Telephone Surveys: T…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Marketing Research (1970)Marketing ResearchThe Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…Small and medium enterprises’ internationalisation and business strategy: some evidence from firms located in an emerging market (2014)Small and medium enterprises’…An institutional analysis of the new product development process of small and medium enterprises (SMEs) in China, Hong Kong and Taiwan (2006)An institutional analysis of …The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK (2003)The interplay of environment …Market Entry Mode Selection: The Experience of Small Firms in Hong Kong Investing in China (2001)Market Entry Mode Selection: …Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Mind in Society: The Development of Higher Psychological Processes (1978)Metaphors We Live By (2003)Techniques to Identify Themes (2003)Qualitative Content Analysis (2008)Theory Construction in Qualitative Research (2012)The Discovery of Grounded Theory (2017)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Thematic networks: an analytic tool for qualitative research (2001)Strategies for ensuring trustworthiness in qualitative research projects (2004)The qualitative content analysis process (2008)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Methods of coping with social desirability bias: A review (1985)Incivility in the workplace: Incidence and impact. (2001)Nonresponse Rates and Nonresponse Bias in Household Surveys (2006)Theory Building From Cases: Opportunities And Challenges (2007)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)How Many Interviews Are Enough? (2005)Seeking Qualitative Rigor in Inductive Research (2012)Handbook of Interview Research (2001)The qualitative research interview (2006)Three Approaches to Qualitative Content Analysis (2005)Thematic Analysis (2017)
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References

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  • 1983A Quantitative Review of Research Design Effects on Response Rates to Questionnaires

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706 cited

Cited by

  • 2006An institutional analysis of the new product development process of small and medium enterprises (SMEs) in China, Hong Kong and Taiwan62 cited
  • 2001Market Entry Mode Selection: The Experience of Small Firms in Hong Kong Investing in China44 cited
  • 2014Small and medium enterprises’ internationalisation and business strategy: some evidence from firms located in an emerging market25 cited
  • 2003The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK13 cited