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Data data everywhere – and not a byte of use?

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References

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2001The Loyalty Effect1,406 cited
1996Relationship Marketing: Theory and Practice418 cited
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1999The marketing of leadership108 cited
1995Realize Your Customers' Full Profit Potential107 cited
1999Value Transformation in Relationship Marketing82 cited
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Cited by

2011Customer information utilization in business-to-business markets: Muddling through process?41 cited
2012Does customer information usage improve a firm's performance in business-to-business markets?32 cited
2016Influencing factor analysis of credit risk in P2P lending based on interpretative structural modeling21 cited
2002UK data warehousing and business intelligence implementation21 cited
2014Innovation Acceptance Research: A Review of Theories, Contexts, and Approaches11 cited

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