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Marketing tactics and parents' loyalty: the mediating role of school image
16 references·5 citing·42 second hopsampled
Marketing tactics and parents' loyalty: the mediating role of school image (2009)Marketing tactics and parents' loyalty: t…Measuring student satisfaction at a UK university (2006)Measuring student satisfactio…The impact of facilities on student choice of university (2003)The impact of facilities on s…The configuration of the university image and its relationship with the satisfaction of students (2002)The configuration of the univ…Students’ preferences for university: a conjoint analysis (2002)Students’ preferences for uni…The evolution and future of national customer satisfaction index models (2001)The evolution and future of n…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Modeling and Managing Student Loyalty (2001)Modeling and Managing Student…Image and reputation of higher education institutions in students’ retention decisions (2001)Image and reputation of highe…Corporate image and corporate reputation in customers’ retention decisions in services (2001)Corporate image and corporate…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Customer loyalty and complex services (1998)Customer loyalty and complex …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Does Transformational Leadership and Organizational Culture Affect Organizational Commitment to Improving the Performance of Employees? (2022)Does Transformational Leaders…The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry (2021)The Role of Cultural Differen…The Research on School Marketing: Current Issues and Future Directions – An Updated Version (2012)The Research on School Market…A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran (2012)A New Educational Marketing M…School reputation and its relation to parents' satisfaction and loyalty (2011)School reputation and its rel…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Alternative Ways of Assessing Model Fit (1992)The concept of perceived value: a systematic review of the research (2007)The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Attitudes and Predicting Social Behavior (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Identifying key factors affecting consumer purchase behavior in an online shopping context (2003)Customer-based corporate reputation of a service firm: scale development and validation (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005)The Evolution of Loyalty Intentions (2006)Does Food Quality Really Matter in Restaurants? Its Impact On Customer Satisfaction and Behavioral Intentions (2007)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1998Customer loyalty and complex services1,271 cited
  • 2001Corporate image and corporate reputation in customers’ retention decisions in services1,072 cited
  • 2001The evolution and future of national customer satisfaction index models1,069 cited
  • 2006Measuring student satisfaction at a UK university619 cited
  • 2001Modeling and Managing Student Loyalty600 cited
  • 2002Students’ preferences for university: a conjoint analysis534 cited
  • 2002The configuration of the university image and its relationship with the satisfaction of students494 cited
  • 2001Image and reputation of higher education institutions in students’ retention decisions474 cited

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  • 2003The impact of facilities on student choice of university433 cited
  • Cited by

    • 2011School reputation and its relation to parents' satisfaction and loyalty64 cited
    • 2021The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry59 cited
    • 2012The Research on School Marketing: Current Issues and Future Directions – An Updated Version22 cited
    • 2012A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran20 cited
    • 2022Does Transformational Leadership and Organizational Culture Affect Organizational Commitment to Improving the Performance of Employees?4 cited