References

• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited
• 1992The Changing Role of Marketing in the Corporation2,773 cited
• 1995Relationship Marketing and Distribution Channels741 cited
• 1997A portfolio approach to supplier relationships642 cited
• 1998Strategic Supplier Segmentation: The Next “Best Practice” in Supply Chain Management613 cited
• 2000Handbook of relationship marketing380 cited
• 2000Handbook of Relationship Marketing341 cited
• 1994Strategic logistics management242 cited
• 1982Account portfolio analysis for strategy development224 cited
• 1997Supplier relational behavior: An empirical assessment215 cited
• 1997Relational exchange: A review of selected models for a prediction matrix of relationship activities183 cited
• 1995Relational behavior in business markets141 cited
• 1990A Review of Portfolio Planning Models for Industrial Marketing and Purchasing Management131 cited
• 1990Segmentation of Markets Based on Customer Service118 cited
• 1998