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Neuromarketing: Tecnologías, Mercado y Retos
16 references·2 citing·47 second hop
Neuromarketing: Tecnologías, Mercado y Retos (2012)Neuromarketing: Tecnologías, Mercado y Re…A neural predictor of cultural popularity (2011)A neural predictor of cultura…The weirdest people in the world? (2010)The weirdest people in the wo…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Application of frontal EEG asymmetry to advertising research (2010)Application of frontal EEG as…Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures. (2009)Analysis of neurophysiologica…How Neuroscience Can Inform Consumer Research (2008)How Neuroscience Can Inform C…Buy ology : truth and lies about why we buy (2008)Buy ology : truth and lies ab…Anterior cingulate reflects susceptibility to framing during attractiveness evaluation (2007)Anterior cingulate reflects s…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments (2006)A Functional Magnetic Resonan…Arousal and consumer in-store behavior (2005)Arousal and consumer in-store…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique (2001)Interpreting Consumer Percept…Brands on the Brain: Neuro‐Images of Advertising (2000)Brands on the Brain: Neuro‐Im…Seeing the Voice of the Customer: Metaphor-based Advertising Research (1995)Seeing the Voice of the Custo…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Neuromarketing (2023)NeuromarketingLa interacción personal y su efecto en la decisión de compra (2017)La interacción personal y su …A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. 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Power, Anthropomorphism, and Risk Perception (2011)Decision-Making Processes in Social Contexts (2017)Electromyographic activity over facial muscle regions can differentiate the valence and intensity of affective reactions. 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References

  • 2010The weirdest people in the world?12,599 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 1995Seeing the Voice of the Customer: Metaphor-based Advertising Research492 cited
  • 2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments303 cited
  • 2011A neural predictor of cultural popularity296 cited
  • 2001Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique270 cited
  • 2009Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures.270 cited
  • 2010Application of frontal EEG asymmetry to advertising research234 cited
  • 2008Buy ology : truth and lies about why we buy179 cited
  • 2005Arousal and consumer in-store behavior166 cited
  • 2000Brands on the Brain: Neuro‐Images of Advertising143 cited
  • 2008How Neuroscience Can Inform Consumer Research

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97 cited
  • 2007Anterior cingulate reflects susceptibility to framing during attractiveness evaluation62 cited
  • Cited by

    • 2023Neuromarketing9 cited
    • 2017La interacción personal y su efecto en la decisión de compra7 cited