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Le rachat de la marque précédente par les consommateurs âgés : une synthèse des recherches en marketing, en psychologie sociale et cognitive, et en gérontologie
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Le rachat de la marque précédente par les consommateurs âgés : une synthèse des recherches en marketing, en psychologie sociale et cognitive, et en gérontologie (2000)Le rachat de la marque précédente par les…Advances in Consumer Research (2025)Advances in Consumer ResearchConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…An International Review of Sponsorship Research (1998)An International Review of Sp…Perceived Risk Attitudes: Relating Risk Perception to Risky Choice (1997)Perceived Risk Attitudes: Rel…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Advances in Consumer Research (1992)Advances in Consumer ResearchConsideration set influences on consumer decision-making and choice: Issues, models, and suggestions (1991)Consideration set influences …Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)Recall and Consumer Considera…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…A Model of Consumer Information Search Behavior for New Automobiles (1983)A Model of Consumer Informati…Handbook of developmental psychology (1982)Handbook of developmental psy…Consumer behavior and marketing action (1981)Consumer behavior and marketi…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Brand Loyalty Vs. Repeat Purc…Consumer Rankings of Risk Reduction Methods (1971)Consumer Rankings of Risk Red…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Logic of Modern Physics (1927)The Theory of Buyer Behavior (1971)Communication and Control Processes in the Delivery of Service Quality (1988)Understanding Relationship Marketing Outcomes (2002)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Consumer perceived risk: conceptualisations and models (1999)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)The Commitment-Trust Theory of Relationship Marketing (1994)A model of destination image formation (1999)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Consumer patronage and risk perceptions in Internet shopping (2003)Predicting e-services adoption: a perceived risk facets perspective (2003)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 1971Consumer Rankings of Risk Reduction Methods1,407 cited
  • 1981Consumer behavior and marketing action1,396 cited
  • 1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
  • 1978Brand Loyalty: Measurement and Management974 cited
  • 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
  • 1982Handbook of developmental psychology882 cited
  • 1997Perceived Risk Attitudes: Relating Risk Perception to Risky Choice828 cited
  • 1983A Model of Consumer Information Search Behavior for New Automobiles717 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1991Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

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