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Co-branding in Fast Fashion: The Impact of Consumers’ Need for Uniqueness on Purchase Perception
16 references·3 citing·45 second hop
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Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Is a Company Known by the Company it Keeps? 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References

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  • 2022Business Research Methods10,949 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
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  • 2000The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons531 cited
  • 2000An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing522 cited
  • 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework516 cited
  • 1998Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes473 cited

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  • 2011Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay416 cited
  • 2002The Effects of Ingredient Branding Strategies on Host Brand Extendibility398 cited
  • Cited by

    • 2022The Rise of the Non-Fungible Token (NFT) Market in Turkey: The Effect of Social Media Interaction and the Need for Uniqueness on NFT Purchase Intention *18 cited
    • 2022Co-branding strategies in luxury fashion: the Off-White case17 cited
    • 2019Understanding the Role of Attitude Components in Co-branding: A Comparison of Spanish and Taiwanese Consumers14 cited