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El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento
16 references·9 citing·38 second hop
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 1998On the relationship between store image, store satisfaction and store loyalty1,157 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility821 cited
  • 2000Building Store Loyalty through Store Brands684 cited
  • 1993Measuring brand value with scanner data618 cited
  • 1997Why Store Brand Penetration Varies by Retailer

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589 cited
  • 1986Exploring the Development of Store Images573 cited
  • Cited by

    • 2013What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context31 cited
    • 2014Private label brands: major perspective of two customer-based brand equity models29 cited
    • 2016Buying private label in durables: Gender and other psychological variables28 cited
    • 2019Effects of value and innovation on brand equity in retailing24 cited
    • 2014Determinants of store brands’ success: a cross-store format comparative analysis18 cited
    • 2020Premium Private Label strategies: social networks and traditional perspectives18 cited
    • 2017Betting exclusively for private labels: Could it have negative consequences for retailers?16 cited
    • 2018Betting exclusively by private labels: could it have negative consequences for retailers?14 cited
    • 2021Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction13 cited