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Communicating brand personality: are the web sites doing the talking for food SMEs?
16 references·16 citing·34 second hopsampled
Communicating brand personality: are the web sites doing the talking for food SMEs? (2007)Communicating brand personality: are the …Social Research Methods: Qualitative and Quantitative Approaches (2002)Social Research Methods: Qual…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Reputation: Realizing Value from the Corporate Image (1996)Reputation: Realizing Value f…Understanding the small business sector (1995)Understanding the small busin…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Social Research Methods: Qualitative and Quantitative Approaches (1991)Social Research Methods: Qual…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Basic Content Analysis (1990)Basic Content AnalysisSociological Paradigms and Organizational Analysis. (1983)Sociological Paradigms and Or…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Discovering Emerging Research Topics for Brand Personality: A Bibliometric Analysis (2019)Discovering Emerging Research…Online corporate communications: website usability and content (2017)Online corporate communicatio…Measuring the impact of relational capital on customer performance in the SME B2B sector (2017)Measuring the impact of relat…Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry (2017)Consumer-based virtual brand …Branding in small- and medium-sized enterprises (SMEs) (2017)Branding in small- and medium…Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs) (2016)Brand-building efforts in hig…The effects of mall personality and fashion orientation on shopping value and mall patronage intension (2015)The effects of mall personali…Corporate brand expressions in business-to-business companies' websites: Evidence from Brazil and India (2015)Corporate brand expressions i…A framework for SME retail branding (2015)A framework for SME retail br…Brand management in small and medium-sized (SME) retailers: A future research agenda (2013)Brand management in small and…The five phases of SME brand-building (2012)The five phases of SME brand-…Open source brands and their online brand personality (2012)Open source brands and their …Corporate brand building in different stages of small business growth (2010)Corporate brand building in d…Brand personality dimensions in China (2010)Brand personality dimensions …An exploratory study into brand alignment in B2B relationships (2010)An exploratory study into bra…Branding - does it even exist among SMEs? (2008)Branding - does it even exist…A theory of human motivation. (1943)Motivation and Personality (1997)Consumer perceived value: The development of a multiple item scale (2001)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Diffusion of Innovations 1 (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Knowledge‐based resources, entrepreneurial orientation, and the performance of small and medium‐sized businesses (2003)Entrepreneurial orientation and small business performance: a configurational approach (2004)Entrepreneurship, Innovation and Economic Growth: Evidence from GEM data (2005)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Tourism, Competitiveness, and Societal Prosperity (1999)Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm (2000)Understanding and Evaluating Qualitative Research (2002)Sensemaking and sensegiving in strategic change initiation (1991)Corporate social and environmental reporting (1995)A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems1 (1999)Two Decades of Developments in Qualitative Inquiry (2002)Metodologi Penelitian Kualitatif (2022)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2002Social Research Methods: Qualitative and Quantitative Approaches8,851 cited
  • 1990Basic Content Analysis7,746 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1991Social Research Methods: Qualitative and Quantitative Approaches7,049 cited
  • 1983Sociological Paradigms and Organizational Analysis.5,588 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Understanding the small business sector4,296 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1996Reputation: Realizing Value from the Corporate Image2,620 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited

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  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
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    • 2015The effects of mall personality and fashion orientation on shopping value and mall patronage intension86 cited
    • 2012The five phases of SME brand-building79 cited
    • 2017Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry65 cited
    • 2010An exploratory study into brand alignment in B2B relationships65 cited
    • 2010Corporate brand building in different stages of small business growth57 cited
    • 2010Brand personality dimensions in China50 cited
    • 2017Online corporate communications: website usability and content48 cited
    • 2017Branding in small- and medium-sized enterprises (SMEs)48 cited
    • 2017Measuring the impact of relational capital on customer performance in the SME B2B sector44 cited
    • 2016Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs)42 cited
    • 2015Corporate brand expressions in business-to-business companies' websites: Evidence from Brazil and India38 cited
    • 2008Branding - does it even exist among SMEs?35 cited
    • 2019Discovering Emerging Research Topics for Brand Personality: A Bibliometric Analysis34 cited
    • 2013Brand management in small and medium-sized (SME) retailers: A future research agenda33 cited
    • 2015A framework for SME retail branding33 cited
    • 2012Open source brands and their online brand personality29 cited