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Constrained optimization of data-mining problems to improve model performance: A direct-marketing application
16 references·10 citing·50 second hop
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References

  • 2003Benchmarking state-of-the-art classification algorithms for credit scoring903 cited
  • 2004Spinning out new ventures: a typology of incubation strategies from European research institutions773 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • 2004Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting425 cited
  • 2005What caused the early millennium slowdown? Evidence based on vector autoregressions389 cited
  • 1996Mailing Decisions in the Catalog Sales Industry193 cited
  • 2006Competition, transmission and bank pricing policies: Evidence from Belgian loan and deposit markets193 cited
  • 2004Joint optimization of customer segmentation and marketing policy to maximize long-term profitability192 cited
  • 2006Is the Exchange Rate a Shock Absorber or a Source of Shocks? New Empirical Evidence184 cited
  • 2005Bayesian kernel based classification for financial distress detection177 cited
  • 1998Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models163 cited
  • 2003Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers161 cited
  • 2003An intelligent system for customer targeting: a data mining approach

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160 cited
  • 2004The influence of need for closure and perceived time pressure on search effort for price and promotional information in a grocery shopping context155 cited
  • 1989Direct Marketing Management150 cited
  • Cited by

    • 2010Mining customer knowledge to implement online shopping and home delivery for hypermarkets48 cited
    • 2012Global data mining: An empirical study of current trends, future forecasts and technology diffusions44 cited
    • 2007Predicting home-appliance acquisition sequences: Markov/Markov for Discrimination and survival analysis for modeling sequential information in NPTB models44 cited
    • 2005Modeling Logistics Costs using Time-Driven ABC: A Case in a Distribution Company42 cited
    • 2009Data augmentation by predicting spending pleasure using commercially available external data38 cited
    • 2013Response Modeling in Direct Marketing37 cited
    • 2008Supervised Classification for Decision Support in Customer Relationship Management19 cited
    • 2015Targeting High Value Customers While under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm18 cited
    • 2010Optimal selection of potential customer range through the union sequential pattern by using a response model18 cited
    • 2017Effective customer selection for marketing campaigns based on net scores17 cited