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The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands
14 references·16 citing·49 second hop
The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands (2009)The Moderating Effect of Brand Commitment…The Effects of Self‐Construal and Commitment on Persuasion (2005)The Effects of Self‐Construal…The Moderating Role of Commitment on the Spillover Effect of Marketing Communications (2001)The Moderating Role of Commit…Motivated Reasoning: A Depth‐Of‐Processing Perspective (2000)Motivated Reasoning: A Depth‐…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)Comparative and Noncomparativ…Motivated skepticism: Use of differential decision criteria for preferred and nonpreferred conclusions. (1992)Motivated skepticism: Use of …A Meaning-Based Model of Advertising Experiences (1992)A Meaning-Based Model of Adve…The case for motivated reasoning. (1990)The case for motivated reason…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Effects of Context and Part-Category Cues on Recall of Competing Brands (1985)Effects of Context and Part-C…The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…Assessment of covariation by humans and animals: The joint influence of prior expectations and current situational information. (1984)Assessment of covariation by …The psychology of commitment : experiments linking behavior to belief (1971)The psychology of commitment …The Psychology of Interpersonal Relations. 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Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers (2013)Fit Matters? Asymmetrical Imp…The effects of brand experience and service quality on repurchase intention: The role of brand relationship quality (2012)The effects of brand experien…It's Easy Being Green: The Effects of Argument and Imagery on Consumer Responses to Green Product Packaging (2012)It's Easy Being Green: The Ef…When Intrusive Can Be Likable (2011)When Intrusive Can Be LikableThe Impact of Brand Quality on Shareholder Wealth (2011)The Impact of Brand Quality o…“Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews (2011)“Highly Recommended!” The Con…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The Principles of Psychology (1891)The Strength of Weak Ties (1973)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Handbook of Positive Psychology (2001)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)Nature of Prejudice (1954)Generalized expectancies for internal versus external control of reinforcement. 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References

  • 1958The Psychology of Interpersonal Relations.11,823 cited
  • 1990The case for motivated reasoning.9,014 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
  • 1992Motivated skepticism: Use of differential decision criteria for preferred and nonpreferred conclusions.1,327 cited
  • 1994Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions634 cited
  • 1984Assessment of covariation by humans and animals: The joint influence of prior expectations and current situational information.608 cited
  • 1992A Meaning-Based Model of Advertising Experiences580 cited
  • 1971The psychology of commitment : experiments linking behavior to belief520 cited
  • 2001The Moderating Role of Commitment on the Spillover Effect of Marketing Communications392 cited
  • 1985Effects of Context and Part-Category Cues on Recall of Competing Brands248 cited
  • 2005The Effects of Self‐Construal and Commitment on Persuasion247 cited
  • 2000Motivated Reasoning: A Depth‐Of‐Processing Perspective211 cited

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Cited by

  • 2011“Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews392 cited
  • 2018A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity290 cited
  • 2011The Impact of Brand Quality on Shareholder Wealth151 cited
  • 2018The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention103 cited
  • 2011When Intrusive Can Be Likable98 cited
  • 2012It's Easy Being Green: The Effects of Argument and Imagery on Consumer Responses to Green Product Packaging88 cited
  • 2012The effects of brand experience and service quality on repurchase intention: The role of brand relationship quality84 cited
  • 2021Eliciting positive emotion through strategic responses to COVID-19 crisis: Evidence from the tourism sector79 cited
  • 2017When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships74 cited
  • 2019The power of brand passion in sports apparel brands59 cited
  • 2015Product Placement in Old and New Media: Examining the Evidence for Concern58 cited
  • 2016An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials57 cited
  • 2018Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses52 cited
  • 2017Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands49 cited
  • 2020Investigating the consequences of theme park experience through the lenses of self-congruity and flow45 cited
  • 2013Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers43 cited