References

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• 1984International Marketing Research980 cited
• 2003Generation Y female consumer decision‐making styles547 cited
• 2003Face consciousness and risk aversion: Do they affect consumer decision‐making?419 cited
• 2003Product involvement/brand loyalty: is there a link?384 cited
• 2004Gender differences in German consumer decision‐making styles381 cited
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• 1996Consumer decision‐making styles: a multi‐country investigation325 cited
• 1996Objects, decision considerations and self-image in men's and women's impulse purchases319 cited
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• 1998Consumer Decision‐Making Styles of Young‐Adult Chinese267 cited
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• 2001German Consumer Decision‐Making Styles226 cited
• 2002