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The Impact of Different Touchpoints on Brand Consideration
16 references·16 citing·51 second hopsampled
The Impact of Different Touchpoints on Brand Consideration (2015)The Impact of Different Touchpoints on Br…Customer Engagement (2011)Customer EngagementOn the use of instrumental variables in accounting research (2009)On the use of instrumental va…Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (2008)Delight by Design: The Role o…How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation (2007)How Emotion Shapes Behavior: …Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Word of Mouth for Movies: Its…Developments in the Measurement of Subjective Well-Being (2006)Developments in the Measureme…Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …Building Brand Community (2002)Building Brand CommunityConsumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Decision-Making Under Uncerta…The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction (1991)The Dimensionality of Consump…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing: A Systematic Review (2024)Leveraging Big Data Analytics…Going on a journey: A review of the customer journey literature (2020)Going on a journey: A review …Transitions towards omni-channel retailing strategies: a business model perspective (2019)Transitions towards omni-chan…Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context (2019)Store of the future: Towards …Loyalty Formation for Different Customer Journey Segments (2019)Loyalty Formation for Differe…Effective customer journey design: consumers’ conception, measurement, and consequences (2019)Effective customer journey de…Challenges at the marketing–operations interface in omni-channel retail environments (2019)Challenges at the marketing–o…Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice (2018)Understanding the Omnichannel…The future of omnichannel retail: A four-stage Delphi study (2018)The future of omnichannel ret…Relationships between technology attachment, experiential relationship quality, experiential risk and experiential sharing intentions in a smart hotel (2018)Relationships between technol…Managerial practices for designing circular economy business models (2018)Managerial practices for desi…Gaining Customer Experience Insights That Matter (2018)Gaining Customer Experience I…Understanding omni-channel shopping value: A mixed-method study (2017)Understanding omni-channel sh…Toward a three-dimensional framework for omni-channel (2017)Toward a three-dimensional fr…Omni-channel marketing, integrated marketing communications and consumer engagement (2017)Omni-channel marketing, integ…Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective - the Direct Optic case (2016)Channel design to enrich cust…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)Customer satisfaction with services: putting perceived value into the equation (2000)Customer Satisfaction: A Meta-Analysis of the Empirical Evidence (2001)Statistical principles in experimental design. 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this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 2011Customer Engagement3,657 cited
  • 2006Developments in the Measurement of Subjective Well-Being3,176 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 2002Building Brand Community2,654 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 2009On the use of instrumental variables in accounting research2,416 cited
  • 1991The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction2,162 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 2007How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation1,749 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,591 cited
  • 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited

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  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
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    • 2016Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective - the Direct Optic case252 cited
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